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Accident, Disability, Illness, Old Age, Death? No Problem!

 


Pacific Mutual's multiple protection income policy was a first in the industry. Pacific Life Archives

  • 1916: Pacific Mutual began offering a new multiple protection policy against physical hazards that could disrupt a policyholder’s income
  • The company developed an advertising campaign to promote the combination policy, with the tagline “It Pays 5 Ways”



"Poor fellow," noted this ad for the new policy, "he must have done business with some company whose stock of umbrellas should be classified as antique." Pacific Life Archives
"Poor fellow," noted this ad for the new policy, "he must have done business with some company whose stock of umbrellas should be classified as antique."
Pacific Life Archives


Finding income protection against accidents, permanent disability, sickness, old age and death was fairly easy, if a little bit cumbersome, in the 20th century. All a prospective customer had to do was find one or more insurance companies that sold each of the policies. None covered all five policies in one contract—until Pacific Mutual.

In 1916, the company began offering a new multiple protection policy against physical hazards that might disrupt a policyholder’s income. “We believe,” the company’s announcement stated, “the day is not far distant when all companies that aim to render the best service will give to their patrons similar full protection.”

Pacific Life developed an advertising campaign to help promote the combination policy, which quickly became known by the tagline “It Pays 5 Ways.” Immensely popular with agents and with customers, the policy was an ongoing success.