Founded in California in 1868 with the backing of prominent community members, Pacific Life quickly rises to become a leading national insurance agency.
Pacific Life rebrands itself as part of its transition to a mutual holding company. Pacific Life launches its first national TV advertising campaign and creates a new logo with the powerful and inspiring symbol of a humpback whale.
We are proud to celebrate more than 150 years of service to our policyholders, helping hundreds of thousands of individuals and families with their financial needs. We remain committed to creating innovative products and services that stand the test of time, providing value and financial security for current and future generations.JAMES T. MORRIS, CHAIRMAN, PRESIDENT AND CEO, PACIFIC LIFE INSURANCE COMPANY