OUR STORIES


Pioneering a Legacy
1868-1900

Vision and Promise
1901-1960

Innovating for the Future
1961-1996

Strength to Grow
1997-2018


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A Whale of an Ad

 

The following ad, “Whales,” was Pacific Life’s first national cable television advertisement. The campaign launched on September 15, 1997, shortly after Pacific Life changed its name and converted to a mutual holding company. This ad aired during popular shows on networks such as A&E, CNBC, CNN and ESPN, and was so successful that Pacific Life developed a subsequent advertisement called “Whale Watchers” the following year.



  • Since 1997, Pacific Life has been well known for its commercials featuring the humpback whale

A still grab from Pacific Life's first national cable television advertisement. Pacific Life